Rebuilding onboarding for a fintech platform
Cut a fourteen-step account setup down to four, and took first-week activation from 31% to 68%.
UX Research
B2B SaaS
Fintech
A console operators actually trust
Redesigning a data-dense monitoring tool around the three decisions engineers make at 3am.
Product Design
Data Viz
Enterprise
Making a 40-field form feel like a conversation
Progressive disclosure and inline validation on an insurance claim flow used by 12,000 brokers.
Interaction Design
Forms
Insurance
Banking
A design system three teams would share
Ninety components, one set of tokens, and the governance model that kept it from forking.
Design Systems
Tokens
Governance